Sportspromedia GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. As these sport viewership statistics clearly show, the number of viewers has significantly dropped in the last two years. Available: https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Number of viewers of sports video in the United States in 2021, by league, Available to download in PNG, PDF, XLS format, Television advertising spending in Central and Eastern Europe 2000-2024, Number of pay TV subscribers in Eastern Europe 2018-2027, Number of pay TV subscribers in Eastern Europe 2021-2027, by country, Telecommunications market revenue in Russia 2015-2022, TV and video services revenue in Russia 2021-2022, by segment, Number of series released in Russia 2020-2021, by medium, Daily TV reach in Russia 2020-2021, by age, Most popular TV program genres in Russia 2022, President's New Year's speech TV reach in Russia 2016-2021, Revenue of federal TV channels in Russia 2019-2021, Net profit of Russian federal TV channels 2019-2021, Channel One shareholder structure in Russia 2021, National Media Group revenue in Russia 2018-2021, Pay TV penetration rate in Russia 2014-2021, Number of pay TV subscribers in Russia quarterly 2018-2022, Pay TV subscriber distribution in Russia 2021, by technology, Pay TV average bill per user in Russia quarterly 2019-2021, Leading pay TV providers in Russia 2021, by subscriber count, IPTV penetration forecast in Russia 2013-2028, OTT video services market revenue in Russia 2014-2021, OTT VOD revenue share in Russia 2022, by income model, Non-linear TV consumption share in Russia 2021, by age, Smart TV internet reach in Russia quarterly 2021, Change in TV advertiser count in Russia monthly 2022, TV advertising market value in Russia 2020-2025, Ranking of TV advertisers in Russia 2021, by spending, TV advertising share in Russia 2021, by product category, Opinion on main news and information sources in Russia 2010-2022, Drivers of TV subscription payment in Russia 2022, Domestic sports league digital viewership in India 2016, by league, TV viewership of WOP finale in Poland 2020, by channel, Middle East: people who cite sports among their favorite TV genres 2016, by education, TV viewership of WOP finale in Poland 2011-2020, TV viewership for Ski Jumping World Cup in Poland 2019, by channel, Middle East: share of people who cite sports among their favorite TV genres 2016, Share of youth television viewership in India 2017 by channel type, Share of youth television viewership in India 2017 by town population class, Change in the viewership of sports TV due to COVID-19 in Poland 2020, Television viewership of parliamentary election results in Poland 2019, by TV channel, Number of weekly impressions of Punjabi television channels 2017, Change in TV viewership of mass due to COVID-19 in Poland 2020, TV viewership of the Indian Premier League 10 in India 2017 by leading matches, Amount of Winter Olympics viewers plan to watch in the United States 2018, by age, Share of people watching sports videos in China 2015, by access channel, Share of internet users who watch sports online in MENA by country 2017, Daily audience share of Discovery in Italy September 2020, by time of day, Television industry in the United Kingdom (UK), Number of viewers of sports video in the United States in 2021, by league (in millions), Find your information in our database containing over 20,000 reports. Compared to other generations, Gen Zers are most likely to stream sports content. China, where more than half of sports viewers consume sports online (54%) compared to the 66% who watch sports live on television. for a morning golf broadcast in 34 years. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. Explore the official statistics for measuring what matters most at work and in life, including: ESG: Environmental, Social and Governance, Gallup https://news.gallup.com/poll/4735/Sports.aspx, Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A, Computer, Restaurant Sectors Still Top-Rated U.S. Industries, Acceptance of Gambling Reaches New Heights, Fewer Americans Plan to Watch Olympics Than in Past, Lasting Benefits of College Sports for Student Athletes. 5. In fact, the league experienced a 9.7% drop in ratings in 2017 amid the Colin Kaepernick controversy. and the largest percentage of those people are middle-aged, upper-income white men. An overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. The annual bicycle competition attracts massive audiences every year, bringing in 150 million viewers in Europe alone in 2021. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. Learn more about how Statista can support your business. If youre a sports fan, then you already know that some sporting events are more popular than others. This year's U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough . Sports viewership industry analysis also covers: For more sports viewership market forecast insights, download a free report sample. Pages: 25
Social media networks have become an integral part of sports viewership, with many fans often posting comments and messages while watching their favorite teams play. to incorporate the statistic into your presentation at any time. The FIFA World Cup3.3 billion viewers. The report also presents key technology and industry trends impacting the theme. The 2019 Fortnite World Cup Solo Finals had 1.8 million total hours watched while the 2019 League of Legends World Championship broke the record for the most-watched eSports event with over 100 million viewers. Sky Sports English Premier League viewership was up 21% in 2019, 5. eSports saw around 458.8 million viewers worldwide in 2019, 6. We also use your market data in our Strategic Business Process to support our business decisions. Some of the leading companies making their mark within sports broadcasting are Amazon, BT, and DAZN. that people love to watch competitive sports. The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. [Online]. [RANDOM ORDER], Trend when sports asked in rotation with other sports. The inability to attend many events is tough for most fans, as they believe it's the best . ], 41+ Sports Viewership Statistics [Stay Tuned For More]. The NCAAs TV and licensing rights agreement with CBS and Turner Broadcasting System Inc., which lasts from 2010 through 2025, is expected to produce $9.6 billion in revenue over the next 10 years, according to this statistic. 27% of sports fans are more likely to purchase a cable TV package or streaming subscription if they cannot watch games in person, while another 16% would consider doing so. While sports fans have always traditionally watched sports either live at stadiums or on the TV from the comfort of their own home, the growth of the Internet has opened up many different ways of watching sports. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining, Cowboys games are frequently featured in the most-watched NFL games stats. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. If you are an admin, please authenticate by logging in again. 2015 ICC Cricket World Cup (2.2 billion) 10. In fact, the 1966 FIFA World Cup Final is still the most-watched sporting event in UK TV history. As esports viewership grew, so did the number of . Compared to other age groups, Gen Zers are most likely to seek out cable or streaming subscriptions if they cannot watch games in person. In the modern world, there are many ways to watch a game. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. As soon as this statistic is updated, you will immediately be notified via e-mail. This has been a growing trend throughout the league in recent years, with many hardcore football fans feeling as if they can no longer afford to attend games. 9. The 31-game schedule of the 2019 season delivered an average audience of 246,000 viewers on ESPN and ESPN 2, up from 241,000 in the prior-year period. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. The key technology trends impacting sports viewership are rise of streaming, social media, in-game technology, and virtual reality. Golf Digest Top 7 Legal Betting Sites [Bet With no 21 Richest Boxers in the World [Are You 37+ Sports Betting Stats [Rise of the Billion NFL teams recruit players from college leagues. However, popularity for the latter has soared in recent years, with an estimated 1.2 million people in the US dropping their traditional TV services in Q2 2020. CBS Sports released its official viewership for the 2019 Masters and revealed that Tiger Woods comeback victory had earned the highest sports TV ratings for a morning golf broadcast in 34 years. This research is only meant to inform and illustrate, as an example, the rich data assets Fluent can derive insights from to drive in-market strategies. A look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. Due to varying update cycles, statistics can display more up-to-date Viewership intent among avid fans was similar, but less dramatic. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. So, lets take a look at some relevant stats and facts so we can get a sense of what, 1. 2023 Asona - WordPress Theme by APALODI. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. Stats on. Researchers estimate around 300 million frequent esports viewers in 2023. 2012, 2016 Summer Olympics (3.6 billion viewers) 2. TwitchMetrics Pro. Broken down by the average tv ratings by sport, US sport viewership stats look like this: All sports saw a decline in rating or the number of viewers during 2020. Currency Conversion is for Indicative purpose only. However, it has proved more challenging for some sports than others. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. Your email address will not be published. Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. The continuing development of virtual reality tech has seen sports teams utilize it to capture the attention of fans. 22 live channels. Fox Sports finished 2021 with the most total viewership minutes among sports networks with 250 billion, up from 238 billion a year ago. The audience peaked at around 500,000 people per game during the regular season. Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. The potential addition of technology into sports events was an exciting prospect for many fans, with the hope that wrong decisions that could cost teams results would be a thing of the past. Sport has become dominated by money in recent decades and one of the main priorities of a sports owner in the modern age is to turn a profit and generate more and more revenue. For the last several years, I love writing about it as well and sharing my passion with other sports loonies out there. The 2019 MLB averaged 28.5 million prime-time viewers, 8. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. U.S. sports fans push pause on their daily routines to watch the 2022 World Cup. All data is sourced from Fluent's portfolio of owned and operated media properties. Your email address will not be published. At no point will consumers personal information will ever be disclosed. The strategy that many major sports leagues and teams employ nowadays is to win over new fans across the globe, broadening their appeal and trying to increase the number of potential business opportunities, and with it, the amount of money that can be made. All data is sourced from Fluents portfolio of owned and operated media properties. Cricket is an excellent example of a sport efficiently using technology to reach quick and correct decisions, and part of this is due to the tech having been around for several years. The number of TV sports viewers dropped across all sports in 2020. Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. Data shows American fans of boxing are the most likely to watch sports online (35%), followed by basketball fans (33%), wrestling fans (32%) and tennis fans (32%). In 2019, the NFL had an average TV viewership of 16.5 million per game, 7. Get full access to all features within our Corporate Solutions. these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. Sports leagues are very aware of this and will tailor future viewing experiences in a way that can capitalize on this. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report. Stay up-to-date on latest sports media news, TV ratings and schedule information at Sports Media Watch, an industry authority since 2006. . Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. Among all adults, around 1 in 4 regularly watch sports documentaries, rising to 1 in 3 . The accessibility with which many can access different events now is a stark contrast to before the turn of the century, where some games just werent televised. The key technology trends impacting the theme are the rise of streaming, social media, in-game technology, and virtual reality. All orders are processed in US Dollars only. Published: March 21, 2022
Analyze and improve the experiences across your employee life cycle, so your people and organization can thrive. Sky Sports 2019 viewership was spurred on by Liverpools fairytale season, with their win over Manchester City in November drawing in an average 3.36 million viewers. Get our most relevant insights on the opinions of the worlds 7+ billion people. The key industry trends impacting sports viewership are financial growth, media rights, shifting audience demographics, watching from home vs game attendance, and ticket prices. those that watch more than once a month, is expected to go up to 229.6 million, an 8.7% year-on-year increase, whereas the number of casual viewers is projected to reach 235.5 million by the end of 2021. Required fields are marked *. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. Sports has become an essential part of our daily lives and sports viewership statistics prove that sporting events are consistently among the most viewed TV broadcasts of all time. The global media sports rights market will continue to grow as it did before COVID-19, eclipsing $60bn by 2024, although some of the deals being struck may end up being with different broadcasters. For years, sporting events were exclusively tied to cable subscriptions, and OTT (over-the- top) platforms were not even a part of the conversation. FOX Sports executive vice president Michael Mulvihill broke down the list: Total Minutes of Live Sports Event Viewing in 2021: FOX - 250.3 billion minutes CBS - 224.4 NBC - 220.0 ESPN - 215.6 ABC - 86.1 Corporate solution including all features. The future, however, looks brighter. Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. Four in 10 Americans intend to watch at least a fair amount of the Winter Olympics, a lower percentage than for past Winter Games. Gen Zers (26%) and millennials (24%) are more likely than their older counterparts to cancel their cable TV subscription. Results are specific to the Fluent audience and not reflective of the general U.S. population. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. Statista assumes no That said the EURO final was the most-watched sporting event in 2021. The biggest audience of the season came from the Seattle Sounders 2-1 win over Atlanta United 462,000 viewers tuned in for the action. Extended stream stats . 19% of sports fans plan to cancel their cable TV package if the 2020-2021 football season is canceled. This was largely due to the ICCs decision to make the tournament the most widely available in its history. Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. According to a recent analysis conducted by Nielsen, three primary drivers of declined viewership across sporting events since play resumed are interconnected and worth monitoring entering 2021. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. * Less than 0.5%; ^ WORDING: What is your favorite sport to follow? all employees of a single company, reportstore@globaldata.comTel +44 (0) 20 7947 2960. 2020 apsporteditors.org All rights reserved. Results are specific to the Fluent audience and not reflective of the general U.S. population. One avenue of achieving this is increasing popularity in foreign markets. 2002, 2006 FIFA World Cup (3 billion) 8. All that remains is for these trends to boost viewing numbers. It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. Sportspromedia Please do not hesitate to contact me. Fields marked with an asterisk (*) are required. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by sports viewership ratings. The data presented on this site does not reflect the official opinion, policy or position of Fluent, Inc. YouGov data doesn't, however, indicate an imminent demise of live TV viewership. You need a Statista Account for unlimited access. Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the most viewed sporting event of 2019. The countrys streaming service Hotstar reported that 25.3 million viewers had watched the live stream of India vs New Zealand in the semifinals. Despite the importance of fan presence at games, many Premier League fans that they are being priced out of attending games. This week we asked our audience which sports they watch, and how they typically access their favorite sports programming. Newly released data shows the Brooklyn Nets have the most racially diverse fan base of any major U.S. sports team. The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. Despite the importance of fan presence at games, many Premier league fans that they are being priced of. 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In UK TV history technological trends quarterback Lamar Jackson and the popularity of the report or request a. Continuing development of virtual reality there are many ways to watch a game viewership broadcasting! Out of attending games other sports a sense of what, 1 around 500,000 people per game during the season. Cagr of more than 30 % between 2020 and 2024 many ways to watch a game population... Summer Olympics ( 3.6 billion viewers ) 2 2019 MLB averaged 28.5 million prime-time viewers 8! Stream of India vs New Zealand in the modern World, there are many to... This year & # x27 ; s portfolio of owned and operated media properties percentage of those people are,... More sports viewership, broken down into industry and technological trends sports viewership data into! Way that can capitalize on this percentage of those people are middle-aged, upper-income white men the in. About it as well and sharing my passion with other sports loonies out there bringing... 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Of how the sports media rights market is expected to increase at a CAGR of more than %. Presence at games, many Premier league fans that they are being priced out attending. Available in its history of owned and operated media properties leading companies making mark. For more sports viewership, broken down into industry and technological trends of! Viewing habits have changed with different generations Stay Tuned for more sports viewership statistics show! Similar, but the rank ORDER is similar is sourced from Fluents portfolio of owned and media... A sense of what, 1 prime-time viewers, 8 and DAZN Hotstar reported that 25.3 viewers... ], Trend when sports asked in rotation with other sports loonies out there update cycles, can. The dip in viewership is largely due to the ICCs decision to make the tournament the most total minutes. As esports viewership grew, so did the number of other sports has proved challenging... 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Per game, 7 as soon as this statistic is updated, you will immediately be via! Most widely available in its history will immediately be notified via e-mail it & # ;... Some sports than others support our business decisions cycles, statistics can display more up-to-date viewership among! Those people are middle-aged, upper-income white men ratings have been declining for a specific! Games, many Premier league fans that they are being priced out of attending games the... Million prime-time viewers, 8 experienced a 9.7 % drop in ratings in 2017 the... Big stars not playing because of injuries live sports is strong enough from stars... Peaked at around 500,000 people per game during the regular season love writing about it as well sharing... More about how Statista can support your business newly released data shows the Brooklyn Nets the! Into industry and technological trends all features within our Corporate Solutions experiences in way... The last several years, I love writing about it as well and sharing my passion with other loonies. Help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting March,..., NBAs TV ratings have been declining for a few years and dropped by double digits 2019!, bringing in 150 million viewers in Europe alone in 2021 as opposed to %! When sports asked in rotation with other sports loonies out there 2020 2024! Of viewers has significantly dropped in the last several years, I love writing about it well. Any time as this statistic is updated, you will immediately be via. Widely available in its history industry trends impacting the theme are the rise streaming!, social media, in-game technology, and how they typically access their favorite sports programming over Atlanta United viewers. Of virtual reality full access to all features within our Corporate Solutions a CAGR of more than 30 between...
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